This Privacy Policy outlines how Maisonlink and its affiliated entities collect, use, and disclose your personal information when you interact with our websites, products, tools, promotions, or any other services governed by this Policy (collectively referred to as the “Services”).
By using the Services, you consent to the collection, processing, and disclosure of your information as described in this Policy. You also authorize Maisonlink, its parent company, affiliates, and trusted partners to send or facilitate the delivery of telemarketing communications related to products or services that may align with your interests or those you’ve previously shown interest in. These communications may include the use of automated telephone dialing systems, prerecorded or artificial voice messages, and text messages to the phone numbers you have provided.
Please note: Your consent to receive such communications is not a condition for purchasing any property, product, or service.
We strongly encourage you to review this Policy carefully before using any of our Services or submitting any personal information.
Continued use of the Services signifies your acceptance of the terms outlined herein. If you do not agree with any part of this Policy, we respectfully advise you not to use the Services.
Data Collection
At Maisonlink, we employ a variety of methods to collect data from users, including both information directly provided by users and passive data collected from their devices or browsers. Data is collected when users engage with our communications, initiate direct contact with us, create an account, use specific features that require information, complete surveys, provide feedback, request services, or submit user-generated content.
The data we collect directly from users may include, but is not limited to, personal identifiers such as names, email addresses, physical addresses, phone numbers, dates of birth, preferences for home searches, property interests, financial information, and multimedia content such as photographs or videos.
In addition to actively provided data, we may passively collect certain information from the devices and computers users use to access our services. This may include, but is not limited to, IP addresses, geolocation data, unique device identifiers, IMEI and TCP/IP addresses, as well as other details concerning the device, such as browser types, operating system details, mobile device carrier information, and the geographic region or country from which users access our services.
To facilitate this, we may use technologies such as cookies, tracking pixels, and other electronic tools. Cookies are small text files placed on users’ devices that allow us to identify their device, store preferences, track visited pages, enhance user experience, and perform analytics. Cookies also assist in security and administrative functions. Tracking pixels are tiny electronic tags embedded in websites, online ads, and emails, allowing us to gather insights such as ad impressions, user interactions, and engagement with our services and advertising campaigns. Additionally, we may use web beacons in emails, newsletters, and other digital communications to monitor open rates and optimize user engagement, analytics, and targeted advertising.
Moreover, we may collect location-based data from users, ranging from general information like IP addresses and postal codes, to more precise data derived from GPS-enabled devices. This location data helps us offer more relevant, location-specific content and features. For example, it enables us to present property listings that are geographically relevant to users. In order to deliver more personalized content and targeted advertising, we may share location information with our affiliates, service providers, or third-party advertisers.
How Your Information Is Utilized
At Maisonlink, we prioritize your privacy and utilize the information you provide to enhance your experience and deliver valuable, personalized services. Below are the primary purposes for which we may employ your information:
Purpose-Specific Usage:
We will use your information for the specific purposes for which it was provided, ensuring that it is applied in accordance with your expectations.
User Authentication and Recognition:
We use your data to verify and authenticate your identity when accessing our Services, ensuring a secure and personalized experience.
Service Delivery and Feature Activation:
The information you provide allows us to initiate or provide the various features, services, and products available through the Services, enabling smooth interactions.
Transaction Processing and Communication:
We use your information to process transactions and send related confirmations, invoices, and receipts. This ensures transparency and clarity in all financial dealings.
Communication Regarding Your Relationship:
We may use your information to send important updates about your relationship with Maisonlink, such as technical notices, account alerts, service updates, newsletters, and security communications.
Inquiries and Customer Support:
We may use your data to respond to any inquiries you make, assisting you with any service-related questions or concerns.
Research and Internal Reporting:
Your information helps us conduct internal research and reporting, assisting us in optimizing our services and offerings to better meet your needs.
Monitoring and Usage Analysis:
We may monitor and analyze trends, usage patterns, and activities associated with our Services, collecting valuable data for statistical and business development purposes.
Content and Feature Enhancement:
The information collected helps us measure, improve, and assess the effectiveness of content, features, and overall Services. This allows us to develop and refine new services that better serve your needs.
Personalization of Content and Advertising:
We may personalize the content, advertising, and promotional materials you see across the Services or on third-party platforms, making them more relevant to your interests.
Communication via Phone or SMS (with Consent):
With your explicit consent, we may contact you through phone calls or SMS messages regarding your use of the Services, your interactions with Maisonlink, or to offer products and services that may interest you.
Fraud Prevention and Security:
We use your data to detect, investigate, and prevent fraudulent activities and other illegal actions, ensuring the security and integrity of our Services.
Enforcement of Legal Terms:
We may use your information to enforce the legal terms and conditions governing your use of the Services, including responding to any violations or disputes.
Service Administration and Troubleshooting:
We use your information to administer, troubleshoot, and improve the Services, ensuring a seamless user experience.
Consent and Information Sharing:
With Your Consent:
We may share your information with our partner agents, brokers, or third parties if you have granted your consent. For example, if you are working with a real estate agent or exploring property options, we may share your information and preferences with them to better assist you.
Service Providers and Subcontractors:
We may share your information with subcontractors who perform services on our behalf. These services may include marketing, customer support, market research, data processing, storage, legal services, and other business functions.
Public Record Information:
Certain information related to real estate transactions, such as the buyer’s name, purchase price, and property tax details, becomes part of the public record. We may disclose such information as it is typically available in connection with a home sale or purchase.
Protection of Maisonlink and Others:
You acknowledge and agree that Maisonlink may access, preserve, and disclose your information if required by law, or if we have a good faith belief that such access, preservation, or disclosure is necessary to comply with legal processes, enforce this Privacy Policy, respond to third-party claims, or protect the rights, property, or safety of Maisonlink, its users, affiliates, or the public. This may also involve sharing information with other organizations for purposes such as fraud protection and preventing spam or malware.
Online Analytics and Advertising
At Maisonlink, we utilize third-party web analytics services to collect and analyze data from our Services for auditing, research, and reporting purposes. These service providers may collect information such as your IP address, using various analytics technologies outlined in the “Cookies and Similar Technologies” section. The data gathered is primarily used to evaluate your interactions with the Services, including identifying the third-party website that referred you, analyzing usage patterns, assisting in fraud prevention, and delivering tailored features to enhance your experience.
In addition, we employ certain analytics tools, such as clear GIFs, to capture data when you open our emails or interact with links, banners, or other content within our communications. This helps us measure the effectiveness of our marketing campaigns and communication strategies.
Furthermore, Maisonlink uses third-party advertising technologies to display relevant content and advertisements both on our Services and across other websites you visit. We collaborate with website analytics and advertising partners to serve Maisonlink ads on third-party publisher websites. These partners may place cookies on your browser based on a variety of factors, including the content of the pages you visit, the information you provide, your search history, demographic data, and other user-generated content. These ads may be personalized based on your current or past activity across different websites and online platforms.
We may also allow other third parties, such as ad networks and ad servers, to serve personalized advertisements on the Services, as well as on other websites and mobile applications you visit. These third parties may use their own cookies or tracking technologies on the devices you use to access our Services. We may share customer information, such as email addresses, with service providers who anonymize this data and link it with cookies or proprietary identifiers to target or “retarget” you with advertisements when you visit other websites and mobile apps. You can opt out of many of these third-party advertising services as detailed below.
Please be aware that we do not have control over, nor does this Policy govern, the use of cookies or tracking technologies employed by non-affiliated third-party ad technology providers, ad networks, ad servers, or other unrelated third parties. These third parties may provide opt-out mechanisms for targeted advertising, as described in their own privacy policies. However, even if you choose to opt-out, you may still encounter advertisements; they will simply not be tailored to your interests. Maisonlink is not responsible for any decisions you make regarding these opt-out options, nor for the continued availability or functionality of these mechanisms.
Disclosure Regarding Do Not Track (DNT) Signals
Currently, Maisonlink does not recognize or respond to browser-initiated Do Not Track (DNT) signals. The specific definition, criteria for compliance, and standardized protocols for addressing DNT signals are still being developed by the broader internet industry. As such, there is no universally accepted method for handling DNT requests, and we are not able to provide an automatic response to these signals at this time.
Data Handling and Governance:
In compliance with applicable laws, you have the right to access the information we maintain about you and to make corrections or updates to ensure its accuracy. Should any of the information you have provided change or be inaccurate, we encourage you to notify us promptly so that we may update it accordingly. You may also request the deletion or modification of your information by using the Services or by contacting us directly via email at support@mymaisonlink.com.
Upon receiving your request, we will take reasonable steps to close your account and remove your information from view at the earliest opportunity. However, please be aware that certain data may be retained as required by law or for legitimate business purposes, including but not limited to compliance with regulatory requirements or to resolve disputes.
Consent for Data Transfer:
We would like to inform you that our computer systems are based in the United States and may also be located in other countries. By using our Services, you acknowledge and consent to this Privacy Policy, including the transfer of your personal information to these locations. You understand that the data protection and privacy laws in these countries may not provide the same level of protection as those in your country of residence. By continuing to use our Services, you agree to the handling and processing of your information in accordance with the terms outlined in this Privacy Policy.
Privacy of Minors:
Our Services are not intended for use by children under the age of 13. We do not knowingly collect personal information from individuals in this age group. In the event that we become aware that personal information has been collected from a child under the age of 13, we will take prompt and reasonable measures to delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.
Data Protection
At Maisonlink, we are committed to protecting your personal information. We have implemented a combination of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, misuse, loss, or alteration. These measures are intended to maintain the confidentiality, integrity, and availability of your information.
However, please be aware that no method of transmission over the internet or method of electronic storage is entirely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security against unauthorized access or disclosure.
You are responsible for maintaining the confidentiality of your account credentials and securing access to your devices, especially when using our Services via SMS or mobile platforms. Please take appropriate precautions to prevent unauthorized access to your personal information.
We do not share mobile information with third parties or affiliates for marketing or promotional purposes. Information may be shared with trusted subcontractors strictly for support services, such as customer service, in accordance with this Privacy Policy. All other categories of use specifically exclude any sharing of text messaging originator opt-in data and consent; such information will not be disclosed to third parties.
External Links and Services
Our Services may contain links to third-party websites, applications, and external services that are not operated or controlled by Maisonlink. Please be aware that we are not responsible for the privacy practices, data handling policies, or content of these third-party platforms. We strongly encourage you to review the privacy policies and terms of use of any external site or service before providing your personal information or engaging with their content. Your interactions with such third-party services are solely governed by their respective policies.
California Privacy Protections
In accordance with California law, particularly the California Shine the Light Law (Civil Code Section § 1798.83), residents of California have the right to request, once per calendar year, information regarding the disclosure of their personal information to third parties for direct marketing purposes. Upon receiving a verifiable request, Maisonlink will provide a summary of any such disclosures, if applicable, including a list of the categories of personal information shared and the names and addresses of the third parties with whom the information was disclosed.
To submit a request under this provision, please contact us using the information provided in the “Contact Us” section of this Privacy Policy.
Revisions to This Privacy Policy
Maisonlink reserves the right to modify, update, or revise this Privacy Policy at any time, without prior notice. Any changes will become effective immediately upon being posted on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Services following the posting of any updates constitutes your acceptance of the revised terms.
Opt-Out Rights for California Consumers
Pursuant to the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale of their personal information to third parties. If you wish to exercise this right, you may do so at any time by contacting us through the methods provided in this Privacy Policy.
We strongly encourage you to review this Policy carefully before using or submitting any personal information through our Services. By accessing or using any part of the Services, you acknowledge and consent to the collection, use, and disclosure of your information as described herein. If you do not agree with the terms of this Policy, please discontinue use of the Services.
Maisonlink is committed to keeping this Privacy Policy current and compliant with applicable laws. Any updates or revisions will be posted on our website. In the event of material changes to this Policy, we will provide notification as required by law. Your continued use of the Services following such updates constitutes your acceptance of the revised Policy.
